Friday 25 April 2014

RHTC Coke Commercial Spin

Returning Home To Create (RHTC) is an online store which specializes in merchandise. Owned and run by Mpumelelo "Frypan" Mfula, this innovative brand houses local labels such as Kreative Beings; Babatunde and Retrofontein to name a few.

Frypan (as he is affectionately known) thought of a smart way to make his brand more unique and grab the public's attention. He then recreated Coca-Cola's recent Share With Campaign. Using the commercial as a story board, he recreated it on a youthful level. He called us (my friends and I) to be part of this historic moment. Watch the video above and be amazed at this brilliant strategy!

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